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Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. The fact that a single image could polarize the entire Internet into two aggressive camps is, let’s face it, just another Thursday.

But for the past half-day, people across social media have been arguing about whether a picture depicts a perfectly nice bodycon dress as blue with black lace fringe or white with gold lace fringe.

And neither side will budge. This fight is about more than just social media—it’s about primal biology and the way human eyes and brains have evolved to see color in a sunlit world.

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Light enters the eye through the lens—different wavelengths corresponding to different colors. The light hits the retina in the back of the eye where pigments fire up neural connections to the visual cortex, the part of the brain that processes those signals into an image.

Our blog and comments section of our site is managed by a third party application that may require you to register to post a comment. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. What does bodycon dress look like A dress also known as a frock or a gown is a garment consisting of a skirt with an attached bodice or a matching bodice giving the effect of a one-piece garment.

Critically, though, that first burst of light is made of whatever wavelengths are illuminating the world, reflecting off whatever you’re looking at. Without you having to worry about it, your brain figures out what color light is bouncing off the thing your eyes are looking at, and essentially subtracts that color from the “real” color of the object.

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Usually that system works just fine. This image, though, hits some kind of perceptual boundary. That might be because of how people are wired.

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Human beings evolved to see in daylight, but daylight changes color. That chromatic axis varies from the pinkish red of dawn, up through the blue-white of noontime, and then back down to reddish twilight.

What does bodycon dress look like

We asked our ace photo and design team to do a little work with the image in Photoshop, to uncover the actual red-green-blue composition of a few pixels.

That, we figured, would answer the question definitively. And it came close. In the image as presented on, say, BuzzFeed, Photoshop tells us that the places some people see as blue do indeed track as blue.

If you just looked at those numbers and tried to predict what color that was, what would you say?

Show that same patch on a neutral black background and I bet it would appear orange. The point is, your brain tries to interpolate a kind of color context for the image, and then spits out an answer for the color of the dress.

Even Neitz, with his weird white-and-gold thing, admits that the dress is probably blue. My brain attributes the blue to the illuminant.

Other people attribute it to the dress. Even WIRED’s own photo team—driven briefly into existential spasms of despair by how many of them saw a white-and-gold dress—eventually came around to the contextual, color-constancy explanation.

And when Harris reversed the process, balancing to the darkest pixel in the image, the dress popped blue and black. So when context varies, so will people’s visual perception.

At least we can all agree on one thing: The people who see the dress as white are utterly, completely wrong. Original photo posted on swiked.

And yes, it’s blue. View Comments.

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